For starters, does anyone even know about Dubai? Sure it's a very beautiful-looking city in the Middle East, but the economy is very corrupt. Human trafficking, slavery and whatnot. And with chocolate already being very slavery-driven as is, the implications alone are... questionable at face value. I'd be much more interested in chocolate based in places like Lebanon, Palestine or Iran, especially if they support a cause that helps the people there

Then there's the actual success. You're telling me that this is suddenly a worldwide sensation? It's just a chocolate flavor ffs. You like it because there's crunchy stuff in it. I can name SEVERAL other crunchy chocolates that are on par, if not better. Dubai chocolate does not taste bad, or even mediocre. It's pretty good

But is it sliced bread? Is it the pinnacle of indulgence? Sure it is, British-Egyptian plant...

It's money, marketing, and probably the most obvious example of it. It's already slowly going out of fashion, it's a gimmick

If you're hyped over it and buying it all up, congratulations...

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[–] 2 points 5 days ago (2 children)

I see your point. I still doubt that Dubai chocolate has given Dubai a positive image on the world stage.

The coverage of their use of slaves to build the stadiums for the World Cup was pretty wide, and yet very few boycotted the games or FIFA for paying the slavers.

Though I suppose that may prove your point. I just don’t see how something that most people don’t even know about is some propaganda campaign.

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  • [–] 4 points 5 days ago

    Have you ever heard of soft power? Countries like the US, China, and Russia, even Thailand from what I know, engage in these deliberate propaganda campaigns. It's like the only reason they keep the Olympics around when it's such a money drain. It's also why Hollywood has gotten so much funding from the US government over the decades.

    The UAE doesn't have to sit in a room and explicitly plan it out when they can just pay hundreds of influencers to do the work for them. You're not meant to notice that it subtly normalizes and legitimizes the country in the world stage.

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