I don't think the masses like Facebook. I think they hate it, and hate reddit's new policies. But they're also distracted / lazy and ignorant and neither understand the alternatives, nor are willing to invest time to discover and learn to use them. I'm also very sure the average person scores significantly lower on both intellectual curiosity and reading comprehension than the average Lemmy user.
When Trump 2.0 started, there was a massive uptick in people attempting to learn about cyber privacy, public infrastructure and other was to be safer and more in control of their digital lives. But most of them couldn't sustain it and it petered out after about 8 months. It will probably surge back if fascism does massive, rapid bullshit, but as long as they keep turning up the temperature slowly, the frog will just boil to death while doomscrolling and there's not a damn thing we can do about it.