Its no different from any other tool really, you don't pick it up and immediately master it, you learn what it is and isn't good at and ideas come over time as you go about your life and you wonder if problems that might previously not have been worth even trying to solve could be worth throwing at this new tool.

I used it to get a overview of the most popular tracks in a specific genre in a specific city 20 years ago by pulling set list data from various places on the internet the other day. Incredible results.

Trivial but very useful to me, as someone who spends a lot of time looking for new music.