Seems like a safe bet considering CDPR's approach over the last few years - it builds good will among existing customers and brings interest to both the old and upcoming projects. This might be their standard procedure going forward since it's working quite well for them (even Edgerunners 2 + patch 2.5 got Cyberpunk to the highest concurrent player numbers since Phantom Liberty).
Regardless of how things go, I'll jumping on the hopium as well. I need more Cyberpunk.