“We thought we would have to make really complicated arguments,” says Britta Riis, chief executive officer of Animal Protection Denmark, the country’s largest animal welfare organization. “Suddenly, it was just about the pig.”

I know the paragraph that comes after this clarifies it isn't strictly about the pigs, but just: holy shit, what?

I really appreciate the additional context. Sentient Media is a godsend whose reporting I clearly don't read as much as I should.