That is not what I said.

"Both nerds and normies making HP references, memes, buying merch etc" is keeping the franchise alive. Bonus points for "woke" nerds. That's why I'd love to see these references die down. I'd love seeing HP mercy disappear, the TV show, movies, theatre plays flopping, etc. And what we internet nerds can do is (in the context of a meme community) not use that franchise for memes.