The 3060 released at $329, the 3070 came out at $499...
The 2060 released at $349, 2070 also at 499.
The 16xx series stood out for being incredibly low priced, but it had no real high end cards.
GTX10 midrange ended at 1060, at $299, 1070 was high-end, at 449.
Meanwhile....
4060 release price was $299, 4070 $599.
5060 release price $299, 5070 $549.
So no, the entry level you're saying people are mainly buying for gaming... it actually went down in price.