Yes. It was a suggested reading from my university years and I'm only starting it now. It is very interesting.

I felt saw when the author said that ingenieurs and self-called very rational people refuse to take in consideration the beauty of a product they are making when it is usable and useful, yet that natural first attraction or repultion of an object depending of its physical appearance is very real and rationally should be taken into account. This was me a 100%. I'll try to improve on that if I could only remember one thing out of this book.