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[–] 7 points 3 weeks ago (1 child)

I was a graphic designer for many years. We'd get multiple revisions for everything except copy. We'd paste in the copy exactly as provided, I'd catch a few obvious spelling and grammatical errors, showing they didn't even run a simple spellcheck, and off it would go into the approval loop. I had to mark every spelling change in the notes. Teh --> The, etc.

No one reads the copy. All the way through to the press check. They catch the copy mistakes AFTER the print run. Sorry, I don't know how the founder's French name is spelled.

I can only imagine it's worse now with AI.

This is what the CYA contract is for.

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  • Yeh, see my other response where I said more often than not it is the customers artwork that is incorrect. I am a finisher so literally the last port of call before being shipped out to said customer.

    Customers, as with any industry, are the fucking problem xD

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