Design used to follow function
I do like this form factor, and have had some offbrand ones, but the color LCD with backlight drains the battery incredibly fast. The monochrome LCD on a Creative basically uses no energy and is perfectly visible out in the bright sun, even when fast forwarding through podcasts or audiobooks. Still, I'll take the physical buttons over a touchscreen that can barely work once I start sweating. Also the physical buttons let me actually CONTROL it while I'm running while still paying attention to where I'm going - no need to take my eyes off anything.