Because they have been generally very high lately, and this is at least the fifth time within a month that the number for lost personnel is close to or above 2000. The average for the war is "only" just above 900. Casualties have been steadily more than 50% higher than average for the war for a long time now.
Also they are insane because Russia is trying the same approach with less and less success. Trying the same and failing over and over again expecting a different result is a symptom of insanity.
Finally no these numbers are not to small to be noticed, many people notice, even pro Russian bloggers are beginning to notice this way more than before.
It's not just the numbers for today that are insane, it's also the numbers lately, and even compared to those, the numbers today are high. It's an enormous loss of life for Russia for no gains. Which is also insane.