Apparently WD and Seagate stock have already taken a hit at the announcement.

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[–] 4 points 1 month ago*

It's slower to encrypt and then delete the keys than it is to zero the drive, yes. But that's not how it's supposed to work.

You encrypt your data (based on the pre-generated key) piecemeal as you fill the drive over the course of years, then you delete the key when retiring the drive, so you can make a drive unreadable in seconds.

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