Hey, that's pretty neat! It looks like the name is based off a rock structure in Italy, representing stability :D
It's also nice that it's easier to pronounce for non-native English speakers (or as a matter of fact, non-English speakers!)
The new .eco URL is also interesting, from what I can tell it's operated by a Canadian company called "Big Room", and to register, you need to pledge that you will support positive change for the planet and you need to be transparent about your actions that could affect the environment.
We've already seem sites with the .org TLD get struck down by the U.S. government (e.g. Autistici/Inventati getting sanctioned as a "global terrorist organisation" for providing email and blog hosting services to "far-left antifascist terrorists"), so moving away from that is probably a good thing.