To me, vintage ads have a lot more meaningful and resonable copy than modern ads.
Sometimes the science is wrong (because they didn't really understand) and sometimes they outright lie about the product (because they could get away with it!) but the core of the advert is about what tangible benefit it can bring you or what problem it solves.
These days we live in a world where every practical domestic household problem is long solved, and so ads are now all about image and lifestyle marketing - no actual content, just "buy this and it will make you sexy and popular!" for absolutely every type of product.
I know which I prefer.

