I'd also add that if you think writers in published magazines aren't self-promoters, you aren't a very careful reader.
all my friends are skeletons
and beat the rhythm with their bones
i mostly read people who were long dead before the internets and probably majority of those ghosts haven't even seen screens 🤷
But appealing to audiences is part of the game across the political spectrum, it's not something "this generation" inventeed and therefore you do not need to weep for them
i can't help it. I prefer books written after ideas to ideas gathered to sell books or to promote "self"
i was reading Peter Singer, for example, just before … this. He is still alive 😅 his writing is clear and as the books title (Animal Liberation) suggests, it has more to claim than "me, me, me!