The thing is, it seems like there are two primary groups of diesel truck owners. One, actually does truck stuff, they tow, they haul, they use it for work.

The others just really wish they were blue collar and so wants to be like the first group. They include a very diverse group of people who are insecure guys that don't actually do anything terribly useful. They bought the truck but it only goes to an office, a costco, a school pickup line; their poorer brethren are similar, but just go to places like walmart, their ex-wife's house, and a gas station (to buy cigarettes and put $10 of fuel in).

I feel bad for the people who actually need to use those things. For the goobers who want to cosplay as a laborer, I could not be happier.