It's known as "criti-hype".

Google:

• Criti-hype critics: We have to rein Google in, they spy on absolutely everything you do, and as a result their advertising is like a mind control ray!
• Google: Hey advertiser, did you hear, even our critics say our advertising is like a mind control ray, that's why you have to pay us so much.
• The reality: Google doesn't even know enough to avoid showing people ads in languages they don't understand despite all their settings and all their usage being in a different language.

Palantir

• Criti-hype critics: Palantir tech must be stopped is so powerful that a human isn't even needed in the decision loop!
• Palantir: Hey government, did you hear, even our critics say that we don't need a human in the decision loop!
• The reality: Palantir suggests bombing a school.