I’m not up on whatever trend but it may work in some cases provided they’re not just marinating in filth (there’s definitely a difference).

I got psy-op’d by society into being very anxious about possibly smelling around a date since I sweat easily so I ensured absolutely every time before one was a VERY thorough shower and scrub til’ I was practically raw, generous application of deoderant, etc. and applied a light bit of tea tree oil before I went on a date.

On one of the early dates with my now-wife while we were watching a movie, she finally turned to me and said that there was some sort of smell to me that was giving her a headache for the past few dates and asked if I could just not use that moving forward.

It turned out that she actually hated the deoderant and tea tree and so on and actually some sort of wire is crossed in her head such that my natural body scent smells like passionfruit to her (she very positively rates passionfruit). So my early efforts to come off as if I have never had the concept of sweat in my life were directly sabotaging my attempt to appeal to her nose, in addition to making me feel insecure about it when there was really no need.