As an individual, you're not. As a market participant, you're (probably) a rounding error. All of us together have negligible market value compared to a handful of overinflated megacorps. Nvidia isn't a company that is driven by the gaming market anymore. We may have raised them up from the dust, but they've long since abandoned us for greener fields. Companies don't have loyalty, consumers do. You can't hurt them. Buy from them, don't buy from them, it doesn't matter, you're not the customer they work for anymore.