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[–] 13 points 3 months ago (1 child)

It's a thing that's trending on social media and showing up in click-bait journalism.

Which means it is:

a) Irrelevant to anyone who isn't terminally online

b) Influencer-bait for every podcaster, YouTuber, and Twitter hot-takes artist

c) Going to see coverage inflate like a balloon as we get closer to November

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