Better title: "make sure you're on the official website when you're trying to download software, even if you've used it before".

The list includes widely used tools like PowerToys, CrystalDiskMark, EasyBCD, Lively Wallpaper, and Wintoys, all cloned onto lookalike domains that in most cases rank above the real project pages on Google.

Off the top of my head, I wouldn't know the right domain to download CrystalDiskMark or EasyBCD, for example. It doesn't sound like these clones are perfect replicas, but a convincingly close enough domain name with the same page contents might fool a ton of people