You’re making lots of assumptions and leaps about Google.
Amid Apple and Google’s opacity, you’re making lots of assumptions and leaps about Google that a Google spokesperson would praise you for. It’s unwise not to assume surveillance advertisers are collecting all profitable data possible.
Like anyone else all they can do is map SSID to a general locality. They still dont know who you are based on that single piece of information.
You’ve apparently not read Douglas Leith’s research. It’s the MAC address that is sent along with other telemetry data.
The question is - is an SSID personal data.
No. It isnt.
We’re talking about MAC addresses that are linked to an individual natural person. Think of the SSID as the bait by which the uniquely identifying MAC address is discovered and collected.
Is a MAC? Potentially but only to a very specific and small number of entities.
Nonsense. A MAC address is unique and the box emitting it is owned by a particular person. In residential areas most such devices are owned by natural individuals.
And then as I said for it to be personal data the link between that device and you has to be realistically and reasonably likely to occur.
It’s automated. Apple collects the MAC addresses along with telemetry data. Apple also collects other data which can be aggregated. Data aggregation is profitable. It enables advertisers to know the most about their ad targets.
I look forward to reading the result of your court case against Karcher in 3 years time.
Woah, hold on. I never claimed the GDPR is actually enforced. The GDPR is widely disregarded. No, I do not have the confidence you seem to think I have in the GDPR being enforced. We can’t even get the most bluntly egregious indefensible GDPR violations enforced, much less any kind of nuanced scenario like this.
The GDPR is just a prop.. a façade to make the population comfortable with engaging with digital commerce (and for this purpose the GDPR works wonders on people). The discussion is whether there is a violation, not whether there would be justice. We can probably agree that Karcher will never face justice or be compelled to actually respect Art.5 and Art.32.