It seems like you've already decided this is a breach of GDPR based on your reply to the other guy.
Firstly - definition of personal data. Data is only personal data if it can be used to directly or indirectly identify an individual.
An SSID doesn't do that. It might allow someone in the general vicinity the ability to identify which house the SSID originates from but that still doesnt reveal the identity of the person inside.
The EDPB goes further - for data to be personal data:
A natural person is “identified or identifiable” if they can be distinguished from others in a given context using means reasonably likely to be used and in a way that makes it possible to treat them differently. “Means” should be interpreted broadly and may include means that are only accessible through a third party. Whether they are reasonably likely to be used will depend on the relevant entity’s perspective and should be assessed in light of all objective factors
So several tests need to be applied. First test -
Does the information relate to a natural person? Is the natural person identifiable?
If the answer to either question is no, then it isnt personal data.
Second test.
Is it reasonably possible for someone to establish your identity and are they likely to bother trying.
So, in a world swimming with SSID hot-spots, is a person going to be able to reasonably ascertain the identity of a single individual living in your house using reasonable means accessible to them, and if so are they likely to even attempt to do so?
Using a WiFi analyser I'm picking up 152 SSIDs within 100 metres of my house. Only 4 of them have a reognisable name attached. What do you think I'd actually be able to do with this data?
You could probably make noise and try and prove some kind of point I suppose, but to what end? Karcher will be selling the fact that the device is WiFi enabled, and they will argue that if a broadcast SSID does meet the criteria of personal data it is irrelevant because you willingly consented to it (or entered into a contract) by buying the product and you can easily withdraw your consent by not using the product anymore.
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