For my longest running campaign I told my players that the world will zoom in with details when you interact with it. So I started with a 5 or so big hooks and they looked at a few of them. Others they ignored. I did ask them what few ideas they were interested in doing and built it from that.

One of their ideas was to have one others players father to get arrested. That ended up being a huge plot point that I never considered until they mentioned it. Player driven campaigns are the way to go