I once tasted a real proper tart. Served at the wake of a late boss at a golf club house. English tea times sometimes include simple jam tarts. Both envoke tranquil and enjoyability. All my experiences with the Pop Tart were under rush, duress, haste, a sugar-to-blood delivery system. One can tell easy when we (USA) aggravate the food. Like turning doughnuts into donuts. Or spell cheese with a 'z'.