It's not so much about looking "goth" but learning how to augment whatever natural attractiveness you've got and demonstrating a level of self-assuredness and self-awareness. Knowing what works for you is part of that.

"Goth" just happens to be a very bold and somewhat easier style to look decent. A more "nude" look is, counterintuitively, pretty difficult but there's almost no masculine individuals who wouldn't benefit from it.