It's the name of a company, the Russian equivalent of Amazon. Their warehouses are basically the same as Amazon's, gigantic facilities filled with other companies' products. So there's tons of cardboard, fabric, plastic, lithium-ion batteries, a paradise for fires.

Apparently the Russian military's been using them for logistical support so Ukraine declared open season on them. Turns out Russian fire marshals are just as bribeable as everyone else in Russia.