I'm not convinced that Pillows .com was a money-loser, considering its ability to grow and reasonable sale price. Do you know where the total spent by amazon vs spent in Pillow tallys can be found?

And if there was a profit/net outlay from Bezos, then we can use that for employee benefits. It's unusual to have a corporate pension in the US; folks still have a stock-market retirement plan. Plus, as soon as Bezos buys your Pillow corp, you'll be starting another (or something similar) soon....