I like it, but it needs some work to give it staying power. I say start with 1 billionaire, then once they've gotten a good, front-row whiff of the consequences, we start a blind bidding war for social services, a different one each episode. Whoever has the lowest bid gets a new and excruciating ending at the end of each episode. The one guy left standing at the end gives up his money for the final program, but gets to walk out alive.