his voters dont know, rupert or lachlan i bet.

You underestimate how ignorant the average person is capable of being.

For example:

https://thehill.com/changing-america/enrichment/education/3640520-less-than-half-of-americans-can-name-all-three-branches-of-government-survey-finds/

https://penntoday.upenn.edu/news/many-dont-know-key-facts-about-us-constitution-annenberg-civics-study-finds

I work with blue collar people. Vast majority of them definitely have no idea who Murdoch is. Those same people don't know the bias of the wsj or probably what the New York post is.

Some of them vote. They never ever check sources or try to understand forces behind it.

It's fun though seeing how talking points get filtered down through sources they see.

I know who he is, but I can’t say that information has ever provided me any benefit.