Valve grew Steam's market share by locking in exclusives.
There were multiple digital distribution platforms in the early days, IGN even had one.
Then Valve forced exclusivity to starve out the competition.
Steam has its Most-Favored-Nation clause to prevent publishers selling games for cheaper on other platforms.
Valve fought against refunds for years until the EU told them to wise up.
Valve only started supporting Linux when needed to sell consoles. They just like most other companies saw Linux gaming as an extreme niche.