That would require having enough inventory to meet total demand at the set price.

IMO the best they can do is cut the scalpers out by starting the price off high themselves and lowering it as supply increases. Low supply and high demand will always lead to increased prices and trying to avoid that by keeping prices low will result in others taking advantage of that market inefficiency.

And the best we can do is just not buy the higher priced options and wait for supply to come up.