They are a big company... Quarterly profits are the only thing they care about. If you trust any big company to forego profits to support a cause you will be very disappointed.

My personal POV is that I'll welcome the pinkwashed messages rather than having no support at all (something is better than nothing after all).

And btw, I'm not here excusing them for all the other terrible stuff they did. They should be blamed for all the anticompetitive behavior, military involvement etc. I just wanted to say that the hollow pinkwashing is the norm, not the exception.