Search has been becoming smarter for years (decades?) by now.

The problem is that search has been made to work with the "you know what I mean" factor... fixing spelling mistakes, considering different tenses or forms of words, including related words...

Search became more friendly to the average non-technical user, but it became harder for users who know/knew how to search for exactly what they want.

Other factors include...

• Search Engine Optimization (SEO) where websites try to appear for as many searches as possible, occasionally regardless of relevance
• Monetization of search, where people with SEO and a lot of money pay to be included in as many "relevant" searches as possible
• AI incorporated into search by trying to find additional relevant pages
• Search engines being reluctant to return zero (or few) results and padding the results with other things you "might be interested in"
• Also, search trying to use what you "might be interested in" based on what they know about you/your account/your IP address/your location based on your IP range.