They’re trying to create a new something. and there doesn’t seem to be another idea. The iPhone really only blew up the world because of the quality of its execution. The idea had been bouncing along for a long time. So every asshole thinks “we’ll just execute right and nail this thing.”

Google Glass was like the 3rd time this tech has fallen on its face. I mentioned this before recently but I can remember when Sony had some that used a CD-ROM Walkman for the HUD data. They were going to be on the face of every engine mechanic by the end of the 90s…

For it to be desirable, the form factor needs to be indistinguishable from normal sunglasses or specs. With current technology it's not even close to being achievable. The battery tech just isn't there for starters. I have no idea why big tech thought this was just around the corner and thought just throwing money at an impossible problem would just make it possible.

You clearly don't understand. Google glasses didn't have Augmented reality.
With these AR glasses you can have fluffy fur balls in different colors that jump around you everywhere you go.
If that isn't worth $2200 to look like an idiot, IDK what is?

The idea is sound. Give it 10 years to mature further. The public cares about privacy less than you think, just look at the past 20 years.