I never liked steak. Growing up, my parents tended to overcook everything (not sure if deliberate, my dad always ordered his steak well done at restaurants), which made eating steak or pork chops an annoyingly chewy experience all for the reward of dry, bland meat.
Just a few months ago, I bought a striploin cut and decided to keep it simple and just die a fry/bake and got lucky and cooked it perfectly (I say got lucky because I had screwed up my plan but caught it at the perfect time and the next few attempts weren't nearly as good because I didn't screw up the flawed plan and inadvertently stop cooking it when it happened to be perfect). And now I get why some people are obsessed with steaks.
I still prefer burgers and generally meats that aren't beef if I'm having meat, but every now and then I'll try a steak. Though I got a mixer and grinder, so there's a decent chance that the nice cut will get turned into a nice burger or meatballs, now that I have easy access to ground meat that isn't just from scraps or cheap cuts and don't have to hand mix it.