The kind of thing which makes you say “how could they possibly have thought this was a good idea?”

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[–] 10 points 4 months ago (8 children)

I was abroad recently. At the radio I got an ad for a company from my country. At the end of the ad, they said their slogan... in their own language. How do you expect people to get your slogan if it's in a language they don't speak!?

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  • [–] 14 points 4 months ago (4 children)

    Slogans in foreign languages are sometimes considered prestigious or exotic. They're saying it for the vibes, not for the literal meaning of the words.

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  • [–] 5 points 4 months ago (2 children)

    Wow, really? I'd never heard a slogan in a foreign language before. It must vary by country

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  • [–] 3 points 4 months ago

    I remember a good take on it! An ad in one of Nordic languages where a happy family sings to a metal or punk(?) radio tune which refrain went "I want to f*** you in your ***".

    It was an ad to promote learning foreign languages.

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