The whole fragile construct of ethical disclosure sits on people/companies aknowledging it, playing along and not intentionally fucking it up. It is a cherished grape of vine that demonstrates - healthy tendencies do exist in our societies, we can sometimes communicate with each other and pursue a common good in spite of our destructive urges. Refusing to give a symbolical prize incomparable to the cost they could save, AMD and others mishandle the thing they treat as a given while completely unprepared to the state where it's gone, just like a teenager thinking they'd top the game and lose virginity when/if zombie apocalypse happens.