Do you know of a case where DMCA takedown was followed up by a corporation and then dragged out into a long legal battle? You either have rights to content or don’t and establishing that in case of leaked advertisements seems to be quite straight forward. I’m pretty sure leakers didn’t purchase those rights because there’s no way to do so right now. One could argue that if you purchase the game then you should have right to share parts of it under fair use and I agree but the game is not even out.
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