I've watched every last video, including his collabs with TBS, MGG and Co. Even in his latest stuff with the cheap Chinese equipment and objective project failures, he's not usually this inept. Ingredients weren't pure, they were standard. Flour was a decade old, leavener was so old it didn't work.

Usually, he has a sound idea that fails in execution, either as a schtick or in reality.

This one was ill-conceived as NIST isn't pure, he failed to follow the ingredients, he failed to substitute properly, for the amount of money he spent on the cookie, he got nothing right, and there was nothing interesting about the failure.