We might jump into a new phase of this as tech advances. Other companies are trying to create different ways of running the models which will be substantially cheaper.
For example, one is exploring etching the models directly into the silicon and have built a rapid workflow to go from model to silicon, while another is trying to etch the transformer architecture into the silcon.
If any of these new ideas work, it could really upend things and start another phase of everyone trying to undercut everyone, and also be really bad for the likes of Nvidia.
Edit: Just as an example, the etched model one gets just shy of 17,000 tokens/s on a Llama 3.1 8b model, where a Nvidia H200 gets 230. But how they're going to scale this up to a more meaningfully sized model I dunno.