there are many growers that actually sell their products in packaging with the grow medium including, so they ship from site, and arrive on shelves still growing. They stay fresh for weeks because of this.
Yea this is the intention, except with no single-use plastic waste. I've never seen this at a grocery store before. I've seen live plants and harvested greens, at most I've seen lettuce that still has roots. I'm exploring the possibility of selling live trays like this for profit with reusable trays requiring me to not use any other packaging or refrigeration in operation. This experiment was to see exactly how different the greens were after three days of refrigeration compared to live harvest.