To me it means opting out of the hype cycles and rat races that the media pushes
I also find this important. These days in don't watch anything recent in films and movies. I find old ones that are not talked anymore, I rewatch the one I already know and love and I'm really proud of how I decorrelated my media consumption from algorith recommandation. It made my live quieter, my watching experience more divers and less rushed. I still got a long way to go before optiong out the hype cycle but that's a big win for me.