I have been banging on about this now for at least a couple of years. Much as been written about what is ailing Meta at the moment; yet, strip all that away lies, at its root, a lack of integrity, common decency and humility, and a large dose of cynicism that defines the character of its founder, Mark Zuckerberg. They say a company's culture starts with the man, or woman, at the top, and so it has come to pass.

From the very beginning, with the original premise of FB being intended to rate women on their sexual desirability, the seeds of its eventual demise were planted. They are now reaping the bitter harvest that he, and he alone, sowed.