They were thinking of a trippy smiley face eating a hotdog, which I obliged with some cosmic vibes included.
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A logo that I designed for Cosmic Dogs, a hot dog cart that the client was opening.
It's true, it just may not apply here. There's no reason to make a whole design language and account for websites, merchandise and other products if we know the logo is going on a hot dog stand banner.
The real truth is that, if they ever expand or branch out, they can invest more to have the logo reworked for their new ventures.