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A logo that I designed for Cosmic Dogs, a hot dog cart that the client was opening (lemmy.world)
submitted 6 months ago by to c/inkscape@lemmy.world
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They were thinking of a trippy smiley face eating a hotdog, which I obliged with some cosmic vibes included.

I’m available for new projects! Feel free to visit my portfolio at https://johnery.com/ or message me through email at contact@johnery.com

A logo that I designed for Cosmic Dogs, a hot dog cart that the client was opening.

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[–] 0 points 6 months ago (8 children)

A logo should work as a black-and-white, and it should be scalable. While this is cute, it doesn't work as B&W, and it isn't scalable.

Yeah, I'll get downvoted. But it's a hard truth.

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  • [–] 6 points 6 months ago

    It's true, it just may not apply here. There's no reason to make a whole design language and account for websites, merchandise and other products if we know the logo is going on a hot dog stand banner.

    The real truth is that, if they ever expand or branch out, they can invest more to have the logo reworked for their new ventures.

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  • [–] 2 points 6 months ago (1 child)

    How is this not scalable?

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  • [–] 2 points 6 months ago

    If you scale this down, the hot dog is the first to disappear into a blur. That's not great for a hot dog stand.

    And it's not only about making it small, things also appear small when they're far away. You want your logo to be recognizable from 2 blocks away or from the top floor of a skyscraper. That's where distinct outlines and strong contrasts come in. It's no problem to lose a little detail, but a logo shouldn't become a blob.

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  • [–] 2 points 6 months ago (1 child)

    I don't like this opinion, but as a business owner and a business on their second logomark revision, I agree. There are times when you're getting an etching done on a metal mug or small item and colors can't cut it.

    I love the logo as is, but I suggest you need a B&W version.

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