It doesn't have a big impact on anybody. Which is the point. The friction IS the impact.
The hype drives attention if you're targeting the people that don't already know. That's not what's happening, regardless of your impromptu Instagram IT advice anecdotal experience.
Hype driving attention also doesn't work if the product you're hyping doesn't do the thing it needs to do the way the people you're marketing it at need it to.
Acknowledging either of those things is not negativity or pessimism. If we're talking about pushing for open source software as a community then denying or ignoring the practical issues is not helpful. OSS isn't a religion where you proselitize, facts be damned. It's meant to be a project for an alternative way of handling software development. That video I linked is not an attack, or a bummer, it's a hopeful sign that contributors and developers often have more clarity on the situation and the work left to do than the user-level advocates and activist forum posters.