They don't think. They know. They have carefully weighed the likeliness of repercussions vs to the profit to be made from doing it anyway. They have also weighed how likely it is they will face legal action and what the legal action will cost them. They have also also stacked the deck against the common user and any legislators that might want to hold them accountable through lobbying and other forms of coercion or bribery.

This is a well calculated "risk" vs reward for them.