Headline: says something. (That is obviously not true and just clickbaiting)

Instant disclaimer: the headline is not good, it should be instead "don't do this other thing".

Later in the article: how do we avoid doing the thing I told you not to do? By doing what I told you not to do.

The dude may be correct (idk, haven't bothered reading the rest of the article), but he doesn't know how to write/communicate. I don't believe he's respecting my time. Just tell in the title what you actually want to talk about.