it's worse than you probably think… this is the claim the garbage company Axios hired for this:

Our simulations go beyond predicting outcomes — they shape them.

sauce

So it's basically, tell me what you want the survey results to be

Its like random sampling... but cheaper, and completely made up!

Right, like, ... I can imagine how some of the sociopathic fools who tend to find themselves in executive positions could be fooled into thinking this was a sensible cost-saving measure... But anyone who's capable of an ounce of reasoning, or who has any basic understanding of generative AI or statistics, shouldn't need more than a few seconds to realize why this could not ever provide output that would reliably emulate a survey of actual humans.